Bodi Heni’s Herbarium Artistic Plant Relief packaging

Heni Bódi is known for creating intricate reliefs using plant prints, capturing the natural beauty and textures of various plants. I designed for her a comprehensive brand image that embodies the essence of these prints through the relief technique. The goal was to create an elegant, clean, harmonious, and decorative brand identity. I also designed premium packaging what crafted to enhance the product presentation and overall appeal.

My packaging design concept was to create a box that surprises the customer with a pop-up element when opened. The unfolding and blooming pop-up flowers symbolize Heni’s immense enthusiasm, attention, and love for her home-grown plants and nature. The logo of the brand identity I designed prominently features the passionflower, which is of particular importance to the client, and the pop-up flower inside the box also resembles the passionflower. The packaging graphics include additional vector illustrations. The box is made from recyclable paper and glued with natural adhesive.

The double-walled box has an interior recess shaped to fit the plaster form, ensuring proper protection for the product. It has a magnetic closure. For wrapping the product, I designed tissue paper with a plant pattern. A business card can also be placed inside the box. Additionally, an accordion-fold booklet was created to accompany the box, reflecting the imprints made by the relief technique.