The Golden Standard of HeBai: Drunk in a cup of ancient oriental
Cistanche Rose Wine is the specialty of Yirentang Pharmaceutical Co., Ltd., focusing the comfort brought by relaxing tendons and activating blood circulation. However, compared with medicinal wine brands, the medicinal material content of the light formula is not enough to show the effect.
The brand jumps out of the existing health-care liquor category and entered into the light regimen market, repositioning the product to “daily health-care liquor among white wine”. The brand image has been changed from “Qinfengquan” to “100 Cranes(HeBai)”, which is associated with longevity and health. The plum-crane picture means “be able to stand the test”. Pica simplified the expression of medicinal materials, and the origin and historical stories, and gradually move people.