9 o’clock coffee chicken

The 0-1 brand innovation of the 9 o’clock coffee chicken brand aims to build it into a light professional tasting coffee brand, catering to the younger population and new retail channels. Therefore, it is necessary to make multi-dimensional innovative breakthroughs in the brand’s origin.

In the face of office and home coffee drinking scenarios in big cities, there is a coexistence model of online and offline purchasing channels. The innovative use of recyclable pulp is integrated into an outer packaging through hot pressing, which helps offline distribution and retail channels, eliminating the need for store brands to be exposed as their own brand, ultimately resulting in a good brand impression of lightweight visual and environmental protection. On the inner bag, acidity and bitterness are used as reference values for appreciation, and high-quality coffee beans traceable from different production regions are used as raw materials, thus meeting the brand positioning of light and professional.

The elegant and clean secondary packaging contains an inner bag printed with eco-friendly ink that looks like a rainbow, bringing consumers a sense of surprise in the product experience, while high saturation colors bring a sense of appetite. These all confirm Forrest Gump’s line: Life is like chocolate, you never know what the next piece will taste like.

The product name “9 o’clock” is attached, and the consumer population in first and second tier cities generally starts working at 9 o’clock. Jiming undoubtedly serves as a horn for hard work. From this, it can be inferred that it’s 9 o’clock, start the Battle Chicken mode! Thus highlighting “a cup of coffee, opening up a new day of good energy”.

Create a visual image of a light professional, appreciative, and environmentally friendly fast moving consumer goods brand, and through multi-dimensional differentiation, stand out in the coffee market with a chance of winning and win the favor of the target audience.