Yaroslav Shkriblyak’s apparel brand

The clothing brand packaging design project focuses on creating a unique and visually striking packaging for their limited-edition clothing items.

The boxes are designed with a black and white pattern reminiscent of engraving artistry. The central imagery on the packaging features a mystical scene, portraying a mermaid and a skeleton, symbolizing the balance between time and the enjoyment of life, balance between pursuing pleasure and fulfilling other aspects of life.

Exchanging time for pleasure should not be pursued at the expense of our long-term goals, personal growth, or the well-being of others. Finding a harmonious equilibrium between pleasure and other life domains ensures a holistic and fulfilling existence. Exchanging our time for pleasure is a fundamental aspect of human life. So let’s start to get real values because we pay for all this with our lives.

This design concept aligns perfectly with the brand’s core identity, which revolves around limited prints of original author’s illustrations, executed in the style of engraving, on their T-shirts. The packaging effectively communicates the brand’s artistic and exclusive nature, enticing customers with its intriguing visual appeal