FLOV Branding studio.

Tęczowa 83, 53-601 Wrocław, Polska

KORD is a series of beers aged in high-class alcohol barrels by the Jan Olbracht Craft Brewery. These beers are eagerly awaited by the entire beer world in Poland. Deep respect for the traditional brewing school combined with the absolute lack of compromises regarding the quality of ingredients or aging time allowed to brew outstanding beers on a much larger scale than the country of their production.

KORD is also a type of melee weapon, therefore the entire narrative was carefully built on medieval connotations. The non-standard, original typography of the logo is inspired by the hilt of a saber, and the irregular edge of the label brings to mind book scrolls from the Middle Ages. The colors are also not accidental and refer to the barrels in which the powerful beerwas aged. The design rightly evokes associations with strong alcohol – the contents of the bottle are equally dignified.


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