Paxton – Single Vineyard Collection

Embracing a dark and moody aesthetic, Paxton, a powerhouse in biodynamic wine production, sought a fresh look for their premium single vineyard wine collection.

These labels incorporate textured tones of black and gold foil highlights to aptly communicate their top-tier positioning. Each label’s background underscores the brand’s ideology by using a subtle honeycomb pattern, paying homage to Paxton’s icon, the bee, and acknowledging its importance to biodynamic farming practices. Through a skillful combination of gloss and matt varnishes, this pattern delicately unveils the name PAXTON, adding depth and a tactile appeal to the finished packaging.

With the introduction of this range refresh, Paxton has transitioned their entire wine label portfolio to UPM Raflatac’s RafWine Bagasse—a label stock crafted from recycled sugar cane pulp, exemplifying their commitment to sustainability and innovation.