David Byerlee

Adelaide SA, Australia

Byerlee Design was invited to create the latest additions in the Spicers Wine & Gourmet Companion – a label swatch kit gracing the shelves of design studios and printers nationwide. This swatch kit serves as a handy resource for stock options and capabilities.

We introduced three new label swatches under a fictitious wine brand aptly named ‘Back Once Again.’ These labels are responsibly made from 100% recycled pre-consumer and post-consumer waste. These reincarnated gems provide remarkable quality and durability, ensuring they meet the high standards expected by industry professionals. When combined, the swatches form a complete set of true-to-size wine labels, including a red wine label, a white wine label, and matching neck labels.

Featuring a contemporary and alluring design, we incorporated holographic foils and various embellishments to uniquely highlight the versatility of the label stocks. Each label swatch is individually numbered from 1 to 2,500, enhancing their sense exclusivity and collectability. These labels are ultimately designed to inspire and entice industry decision-makers with the use of these new label stocks in their future projects. Each swatch showcases end-use applications and product information in an engaging printed format.

In addition to the physical swatches, this initiative is supported by a behind-the-scenes film campaign, also created by Byerlee Design. This holistic initiative aims to generate and increase leads, enquiries, and orders for these eco-friendly and innovative new label products.