HARUNA

HARUNA : Branding & Packaging Design Project

Challenge:

The “Haruna” brand, which translates to “Spring Season” in Japanese, goes beyond a name; it aims to encapsulate the ideals of freshness, comfort, and balanced digestion. The objective is to endorse gut health using a three-step approach (Pre-Pro-Post – involving prebiotics, probiotics, and postbiotics) while maintaining a premium and trustworthy image. At the same time, the brand strives to make the concept of gut health easily accessible and comprehensible to a wide audience, all while infusing the essence of Japanese quality.

Idea:

The logo adopts a minimalist Japanese-style design with symbols of the sun, clouded leaves, and a human face to evoke freshness and comfort. Blue signifies order, while light pink in graphic lines represents the number 3 (for the three steps) and the digestive system. The packaging remains simple, with subtle golden accents on the number 3, emphasizing the three-step gut health process for a strong digestion system.