limegreentangerine

Cardiff, UK

Cardiff, UK-based studio Limegreentangerine has collaborated with Ellers Farm Distillery to help create the brand and packaging for The Bairn; a collection of carbon-neutral New Make spirits, produced in partnership with the historic Yorkshire brewery, T&R Theakston.

Forming the ‘Evolution Collection’, The Bairn is a set of five aged spirits, limited-edition to only 500 releases. The collection follows the spirit’s ageing, bottled at every stage of its flavour evolution; 0, 6, 12, 18, and 24 months; a coming of age that culminates in an individually numbered bottle of a First Release single malt English whisky, delivered in a collector’s gift box along with a certificate of authenticity – and one of only 1,000. First releases are highly sought-after by passionate collectors.

Working closely with distillery founder Chris and his team, we created a New Make brand that feels premium but also accessible. Oversized copper foiled lettering bleeds off the edge of the label giving an imperfect, cask stamp-esque, work-in-progress vibe set against crisply set recipe notes. As the liquid colour gets richer over time, the copper foil, along with the colour palette used for indexing each release, will really sing.