Arabic coffee.

A combination of Saudi coffee tradition and modern appeal characterizes the visual style. Traditional Arabic calligraphy takes center stage, capturing communal coffee moments. Handicraft-inspired textures and patterns in the packaging add a touch of sophistication, harmonizing tradition with contemporary aesthetics for an authentic and elegant brand experience.

These patterns are inspired by ancient handicrafts rooted in the roots of Saudi culture. These textile crafts were jobs for local residents 50 years ago before technology came and eliminated them, becoming a legacy of the Saudi population.

 

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