Lal Ghoda

Regional Pride rides boldly into Rajasthan!
Revamping Rajasthan’s iconic tea brands for a modern audience.

An iconic brand that had held the fort for decades in the Rajasthan market, Lal Ghoda was acquired by Tata Consumer Products Ltd. Sure, Rajasthan is a land rich in history – but a dated pack is not something that appeals to a modern audience. Our challenge was to modernize the pack without losing symbols that have deep-rooted cultural significance – resulting in a pack that was modern and instilled a sense of pride amongst its regional audience

CLIENT: Tata Consumer Products Ltd.

WHAT WE DID Visual Architecture, Packaging Design, KV