First-of-its-kind Jelly Energy Drink for Tata Gluco+

Talk about a Jellicious Energy Boost!
Launching a first-of-its kind Jelly Energy Drink for Tata Gluco+

It’s a Jelly! It’s a Drink! No, it’s Tata Gluco+ Jelly Drink!

Aimed at youth in their late teens to early 20s, Tata Gluco + Jelly Drink is a first-of-its-kind drink in India that combines the energy of Glucose with the excitement of jelly. Our challenge was to bring in energy, excitement and a youthful attitude – all on a tiny canvas with a multitude of print restrictions!

The launch has made quite a splash – and we don’t just mean the visuals.

CLIENT: Tata Consumer Products Ltd.

WHAT WE DID: Visual Architecture, Packaging Design, 3D Rendition, KV