Alkaline Batteries for Eveready India

Icarus Design

Bengaluru, Karnataka, India

A New Look to Power New Age Devices
Designing Alkaline batteries for India’s leading battery brand

Despite being the overwhelming market leader in India, Eveready’s business was threatened by the rise of Alkaline batteries and the emergence of Duracell and Energiser – brands renowned for their Alkaline prowess.

Through its Alkaline range, Eveready sought to reposition itself as the battery of choice for new-age devices that demanded more. Our futuristic fonts and graphics allowed consumers to see the brand in a completely new light, while the usage of red provided continuity for one of India’s most recognisably iconic brands.

CLIENT: Eveready

WHAT WE DID: Identity, Packaging