Specialty Biryani Offerings by BBQ Nation

Magical Flavour in Life’s Journeys
Crafting a Brand for Specialty Biryani Offerings by Barbeque Nation

In recent years, several new brands with unique propositions have entered the specialty food space, to cater to a very large Biryani loving audience segment. Barbeque Nation was one of them.

BBQ aimed to enter the Specialty Biryani space with a new ‘only online’ brand and a key focus to highlight its Biryani expertise & offerings, while also telling a strong story to drive delight.

Biryani is a complex social dish that immediately cues love and togetherness. It’s a dish we spend time relishing, and when we make it, it is often because we want to make others feel special.
We share memories and stories around biryani – We share journeys with biryani. Looking at Biryani as a fellow traveler or companion in life, a unique brand layer called ‘Dum Safar’ was specially crafted, focusing on flavorful joys, shared stories and new memories all woven together to make the Biryani experience an interesting journey.

CLIENT: Barbeque Nation Hospitality Ltd.

WHAT WE DID: Nomenclature, Identity and Brand Definition