Revamping an Indian infant formula brand for Danone Nutricia

Bringing alive the mother-child bond!
Revamping an iconic Indian infant formula brand for the Nutricia group

Sure, you’ve got a big canvas – but designing for an infant formula brand is a tricky proposition! Regulatory restrictions in India mean that anything that looks exciting is pretty much not permitted. Our response was to embed the core brand thought – of the special bond between a mother and child, into the brand identity. This allowed the brand to tug at the emotional heartstrings without falling foul of regulations – and helped it stand out in a category where the rules are made to make you not stand out!

CLIENT: DANONE Nutricia

WHAT WE DID: Architecture & Identity, Packaging Design