Revamping Tetley’s Black Teas for the Indian Market

A nod to sustainability, with a rustic charm!
Revamping an iconic brand’s range of Black Teas for the Indian Market

Tata Tea’s commitment to sustainability is visible in their initiatives to make packaging that is plastic free and biodegradable, as far as possible.
Hence the brief was clear – how do we showcase our offering as ‘planet friendly’ while we work to restage our packaging?
Our graphics lend a touch of rustic goodness to the pack designs, making it easy to spot amongst the clutter. The textured cardboard backdrop was a conscious choice to boost the ‘go-green’ appeal.

CLIENT: Tata Consumer Products Ltd.

WHAT WE DID: Architecture & Packaging Design