Ugo Contini Bonacossi is a natural wine producer located in a small village in the heart of Tuscany, Roccalbegna. The labels I’ve designed are all about dreamy and fantastic illustrations that take inspiration from the icon of Bonacossi: the hedgehog. From the characterization of the hedgehog as the main character, I’ve illustrated dreamy tales around him and Roccalbegna’s environment.
In Ughetto, a red wine, Ugo – the owner of the business and winemaker – and his hedgehog alter ego are staring at the moon/sun in a dichotomy between day and night.
In Armancione, an orange wine, the human hedgehog is immersed in the small river near Roccalbegna, which we can see in the background, surrounded by blooming nature and animals that pop out from the trees and bushes: can you find out them all?