Agency: Auca Design
Photographer: Maria Francesca Nitti
Project Type: Produced
Client: Oro del Conero
Product Launch Location: Global
Packaging Contents: Seafood
Packaging Substrate / Materials: Glass Jar
Printing Process: Foil stamping and offset printing
The love and the respect for the sea, the deep connection with the territory, in the specific Conero in Marche Region, Central Italy, for a genuine product, even in its conservation method: Oro del Conero’s precious mussels, baked and stored in their same cooking water. How had I translated all this in brand identity and packaging which would tell the genuine and real product value?
The winning idea was to hold Conero Riviera in the jar’s label: I’ve illustrated the Riviera and its wonderful landscape in the dark tones typical of mussels, giving a touch of light and preciousness with the gold foil on the logo, product name and on the sun.