Klia Facial Wet Wipes

When it comes to packaging design, I believe that creating of strong concept that goes beyond the product proposition and triggers emotions is very essential for a good recall. The emotions can tug at memory structures and evoke a sense of familiarity or any emotion that the brand desires. A powerful visual narrative that triggers a memory structure definitely works to build a connection between the brand and the consumer.

Imagine a packaging design that transports you to a sun-kissed beach with vibrant colors, playful patterns, and refreshing imagery. It is likely to bring back the summer holiday memories and a sense of happiness along with it. That is exactly what we wanted the consumers to feel when they look at the facial wet wipes range by KLIA on the shelf. The product is meant for a quick refresh anywhere on the go, and we wanted to build that sense of freshness with a layer of momentary joy. What is better than memories of summer holidays on the beach or the pool?

The use of bright color palate like turquoise, coral, and sandy beige can instantly create an association with beaches and tropics. Incorporating elements such as seashells, palm trees, or tropical fruits further reinforces the vibes. That’s the concept part but effective communication goes beyond aesthetics. It is a range of three flavours so great care has been taken in highlighting the ingredients. The other benefits like its moisturising properties or its suitability for sensitive skin, have been captured in the concise label effectively with the use of icons.

So in the case of KLIA wet wipes, we were able to give the product proposition a refreshing concept that sets the brand apart on the shelf in a positive way!