OLEO LATTE: AN EVOO CREATED TO ENJOY COFFEE

OLEO LATTE BARISTA EXPERIENCE SET

OLEO LATTE is an exclusive EVOO (extra virgin olive oil) selected by Almazaras de la Subbética from among its finest oils for its aroma and flavour, providing all its expertise as a leader in the creation of premium EVOOs.

Directed and supervised by Ricardo Vélez, the Cocoa Chef who sets the tasting guidelines in his user guide, Oleo Latte will immerse you in a different gastronomic experience. The preparation and fusion of EVOO with milk or a plant-based drink, and then with coffee or tea, lead the consumer to live a unique and unrepeatable moment for the five senses.

At Al Margen, we have brought creativity to its design to create branding and packaging that turn the Barista Experience Set into an essential gift for EVOO, coffee and infusion lovers who enjoy unique and delectable experiences, turning it into their oil of choice.

Drawing on Almazaras’ idea, we have created a powerful brand and the Oleo Latte universe.

OLEO LATTE BRAND UNIVERSE

The Oleo Latte logo has been devised to evoke the “barista” world and the one of oil. We have redesigned the “Latte” typography and crafted a new type that conveys a sense of “Gourmet Bar”. A typeface that reflects and heightens the curves of the emulsion of the liquids involved, milk and coffee, providing a profound sensation of traditionally flavoured products that connects you to the world of coffee.

The colour universe we created for the brand is based on dark brown P4526C to evoke the barista world, and green P5763C to associate it with the main product: oil. Within this colour universe, we have devised a complementary range for the background texture, which is a cream-coloured pattern P2309C.

This colour connects to the milk as a “barista” concept, created with the effect of emulsion and blending between liquids in mind.

CUSTOMIZED CAN PACKAGING WITH SLEEVE

Oleo Latte comes in a cylindrical 250 ml can format.

We have used the cream-coloured pattern on the background of the sleeve design to connect it with dairy products while keeping only the essentials at the front, giving this way prominence to the brand.

The legal and informative details are on the back of the package, where the olive oil tasting information is shown, together with usage instructions, etc.

BARISTA EXPERIENCE SET PACKAGING

The Set Barista Experience packaging design aims to satisfy the demands of the most enthusiastic coffee lovers. Coffee lovers and Oleolovers seek new experiences, and the Barista Experience Set links these two groups of fans who follow all the latest developments and R&D.

The case contains all the essential elements for the consumer to live a unique experience when preparing it. The interior background presents the contents visually and orderly. On its back, you will find Ricardo Vélez’ guidelines to instruct you to make your best Oleo Latte successfully.

The set design follows the brand universe’s line and aesthetics with a remarkable Italian “Gourmet Bar” harmony that merges the olive green on the set’s background and the cream tones of the latte on the cover.

 

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Credits:
Art Director: Matteo Manini
Creative Director: José Maria Martinez
Client:
Almazaras de la Subbética