Anfele

EXCLUSIVE MOMENTS

ANFELE

ANFELE is a brand that since 1951 has specialized in the smoked fish sector. Its main sales channel is Horeca, but now the brand wants to address other channels where it will meet face to face with the direct consumer. To do this, they commissioned us to design the company’s new branding and packaging, seeking to ensure that its design and communication make it something special and differentiating.

A project that makes the brand unique, provides added value and positions it above the rest of the products in its category. A branding for smoked and preserved foods that we transfer as a fundamental application of the food brand in its flexible packaging design for fish where the illustration plays a prominent role that will make you feel an exclusive moment.