Incunable de Ibesa

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INCUNABLE A SINGULAR PACKAGING

A unique Iberian sausage deserves unique packaging. Incunabulum shows the strength of a brand alone and in itself, without artifice. The distinction in the design of the packaging is a reference. The purity of white predominates, following the image of the brand as in the rest of the presentations and a distinction through fine strokes of color that join each type of product, maintaining the visual image of the range of sausages.

The finishes are delicate with heat stamping and embossed silkscreen varnish, highlighting the brand and the design of the container, and positioning it in the gourmet segment. The design of the one-piece canisters is made with three common inks and one variable, in a proportion of less than 20% of the packaging, which together with its recyclable cardboard and metal materials, seeks to be as responsible as possible with the environment. Productions are made in short runs, adjusting to the minimum possible quantities.

 

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Credits:
Art Director: Javier Merino
Creative Director: José Maria Martinez
Client:
Ibesa