Monocle Coffee

The brief was to collaborate with Monocle to develop a design system that tells and informs about the real story of coffee, how altitude is directly related to taste and aroma, and brings to life the inherent qualities of Monocle’s products.

I created a consistent grid system on the bottom of each bag that clearly communicates key attributes through name, taste cues and origin. I also created an illustration system to showcase the mountains and highlands of each origin, reinforcing the clear effect of altitude on coffee quality.