Samabila is a project with a lot of heart founded by an incredible person with an evident vision of elevating the flavor of your everyday ramen and taking it to another level. Yes, it is a Korean ramen seasoning (and it’s a bomb).

This project is a packaging re-design, and although the main task was only to change the brand’s character, we knew immediately that we needed to create an identity to give it the personality it deserved. We created a new character and a wordmark, made a selection of friendly fonts, simplified the color range, and designed different elements to create a complete and functional brand.

For this project, it was necessary to create animations to continue with the freshness of the project. These animations worked as small campaigns on social media and helped give more dynamism and visibility to the brand.