Gene Portnoy

You know, it’s a bit weird, but I spend an absurd amount of time daydreaming about creating my own product brands. It’s this quirky obsession I have. I mean, it’s not like I don’t have other things to do, but there’s something so thrilling about imagining a new brand from scratch. Maybe it’s because I’m a brand designer by profession, running my own studio, WORK AND COMPANY, so I get to bring these ideas to life visually. But there’s something extra magical about the ones I concoct in my head.

Lately, I’ve been on this kick about coffee. It’s more than just a morning ritual; it’s an experience, a culture, a connection. So, naturally, my mind started spinning, and I ended up dreaming about my own coffee brand, inspired by my studio. That’s how WORK & CO COLD BREW was born.

The idea behind WORK & CO COLD BREW is to create a coffee that’s not just about the caffeine kick, but about inspiring creativity and productivity. Imagine a cold brew that fuels those late-night brainstorming sessions or that early morning hustle. It’s for the doers, the makers, the thinkers—basically, people like you and me who need that perfect cup to keep the ideas flowing.

I even thought about the flavors. Imagine a bold espresso blend called “Brainstorm Brew” for those intense work sessions, or a smooth, mellow blend called “Chill & Create” for a more relaxed vibe. And of course, there’s “Morning Hustle,” a classic breakfast blend to start your day right.

Honestly, I don’t know if WORK & CO COLD BREW will ever become a reality, but just dreaming about it makes me happy. It’s like this little mental playground where I get to combine my love for coffee and my passion for design. Who knows? Maybe one day I’ll take the leap and turn one of my daydreams into something real. But for now, I’ll just keep dreaming and designing, one coffee cup at a time.