Gene Portnoy

Introducing Fruitly Co Gummies, a captivating brand with a compelling story. Born from a passion for natural indulgence and crafted with meticulous care, Fruitly Co Gummies infuse the finest THC extracts with a delightful array of fruity flavors. Our story starts with the idea of elevating everyday experiences and embracing the power of nature. Each gummy is a carefully balanced blend of premium ingredients, meticulously crafted to deliver a tantalizing taste and a blissful cannabis experience. Fruitly Co Gummies invites you to embark on a journey of relaxation and enjoyment, where every bite unlocks a world of flavorful sensations and a sense of wellbeing. Join us in celebrating the harmony between nature and indulgence with Fruitly Co Gummies, where sweetness meets THC-infused bliss.

The Fruitly Co. Gummies is a white label concept designed by WORK AND COMPANY in collaboration with designer Gene Portnoy and illustrator Frank Castaldi. Inspired by a modern take on a vintage farm look, the concept aims to provide a visually appealing and customizable brand. The Fruitly Co. Gummies presents a unique opportunity for startup cannabis brands to leverage its nostalgic yet contemporary design, creating a captivating product that stands out in the market.

Curator’s Insight: The Fruitly Co Gummies concept is a brilliant and captivating brand that showcases the passion and craftsmanship behind the product.  The concept offers flexibility and variety, as each flavor can have its own illustration and color theme, making the product more appealing and fun. The Fruitly Co Gummies concept is an outstanding example of how to create a unique and charming brand that communicates a captivating story and invites consumers to embark on a journey of relaxation and enjoyment.