OcluMed Eyedrops

OcluMed Eyedrops, a leader in advanced eye care solutions, partnered with WORK AND COMPANY to refresh their branding. OcluMed’s patented natural formula nourishes the eyes, helping to repair and maintain lens clarity. They needed a brand identity that reflected their scientific rigor, care for ocular health, and commitment to providing clear vision. The redesign aimed to connect with health-conscious consumers while reinforcing trust and innovation.

OcluMed’s previous branding didn’t fully express the strength and benefits of their eye care product. The goal was to create a modern, visually appealing brand identity that communicated clarity, care, and science—all essential qualities for a product aimed at improving vision.

WORK AND COMPANY crafted a new logo and packaging that captured the essence of OcluMed’s product and mission. The sleek, modern logo incorporates a soft droplet icon, which symbolizes both the product and its gentle, yet effective care. The choice of a clean, rounded font helps convey a sense of softness and health.

For the packaging, we prioritized clarity in both design and communication. The layout was kept simple and professional, using a calming blue and white color palette to establish trust and confidence. Key product features like “Preservative Free” and “7 Active Antioxidants” are prominently displayed, ensuring that customers can quickly understand the product’s benefits. The strong color contrast and bold typography make the information easy to read, even for those with visual impairments.

Additionally, callouts such as the “2-4 Month Supply” badge and the mention of key ingredients like N-Acetylcarnosine enhance the product’s credibility and perceived value. By focusing on clarity and accessibility, we created a packaging design that not only looks great but also serves the practical needs of OcluMed’s customers.

Results:
The redesigned logo and packaging have successfully elevated OcluMed’s presence in the eye care market. The new design resonates with customers, conveying both the brand’s scientific foundation and its commitment to improving eye health. The clear, professional presentation has helped build consumer trust and improve brand recognition, positioning OcluMed as a reliable leader in vision care.