Sipan Sparkling Drinks

The idea & task 

The team at our studio developed a packaging design for novelties – a series of carbonated drinks for the producer from Armenia – Sipan. When creating this project we had to rememeber that the drinks are targeted towards a younger audience, which greatly boosted our creative freedom. The sparkling extravaganza of the fruit in synchronization with the bright and almost animated characters are right in your face. We really wanted to reinforce that our main characters in this design love fruits, enjoying themselves and partying. With all the combinations of colors, emotions and freshness thoughtfully displayed in the design of each drink. For each individual can a character has been created tailored to each taste, from Tarragon, to Mango & passion fruit and Pear. The main themes of the colors are clearly displayed, providing a vivid idea of what they exactly convey, while the fonts are bold and very easily readable, assuring that the brand stays fresh in customers’ minds.