Greek Style Kefir

The task & Our idea

In our long term cooperation with the American company Biolife we have worked on various projects. This time we were tasked with the rebranding of all previous products and our redesign for their prominent line of Greek style kefir. Moreover, we have significantly altered the core design themes of the brand, while aiming to maintain that the brand is still recognizable.

The antique statue was redrawn, now consisting of a far more eye catching and fluid design. Whilst the artistic elements were given a more Greek feel in a far more implicit way, through the use of the renowned Greek key pattern. Special attention was provided to the fonts used, with the ornamentation font being elegantly added in the design.

The color scheme of the design was also revamped, going from the previous dark blue shade to a more soft sky blue which is naturally better suited to a dairy product. Overall our redesign achieved its main aim in conveying a far more modernistic tone while maintaining the core premise of the brand.