Ot Vinta Raw Nuts & Fruits

THE TASK

Working on this project entailed redesigning the Ot Vinta logo, creating sets of two labels and two types of packaging, which were designed for a line of nuts and dried fruits, as well as over 50 3D models of all the products included.

We decided not to use photographs, as is commonplace in similar packaging designs, both because these create the impression of a product from a lower price range and because using illustrations would allow for a more intricate design.

As this design had to be suitable for every type of nut or dried fruit in the line, we included various kinds of nuts and fruits in our compositions and experimented creating pencil and watercolor illustrations.

This is a typical example of craft design – it looks natural and fresh, and the gorgeous artwork attracts the customer’s attention.

We had already designed an Ot Vinta logo while working on the Ot Vinta sunflower seeds. This time, however, our client wanted it to have a more natural craft-design look. Our task was to preserve the general style of the logo, and therefore also keep the brand easy to recognize, but at the same time edit it so it would suit and fit in a different packaging design.

 THE IDEA

When working on the illustrations, our efforts were directed towards achieving two things. One was to make the style distinct from that commonly used for products of this type, which would accomplish a major marketing goal  – making the brand stand out very clearly from the rest of the competition. The second was to give the packaging a natural look, so that quality would be transferred to the products. This is why our illustrations showed the nuts and fruits as they are found in nature, with the surrounding foliage specific for the kinds depicted. This gave the illustrations a very green feel. We outlined our watercolor drawings using pencils to make the structure of the leaves, nuts and fruits clearer.