BeeMas

Design by: Chia Jia Wei
Location: Malaysia
Project Type: Student Project
School: Dasein Academy of Art
Course: Diploma in Graphic Design
Tutor: Ms. Samantha Cheah Pei Wen,Ms. Low Poh Li
Packaging Contents: Tualang Honey
Packaging Substrate / Materials: Art Paper with Matt Lamination
Printing Process: Digital Printing

Tualang honey is made by rock bees (Apis dorsata) from the nectar of Tualang tree flowers. This highly valued honey comes from the northwest region of Peninsular Malaysia. The Tualang tree is one of the tallest in Southeast Asia, reaching up to 88 meters. Tualang honey is known for its rich flavor, dark color, and medicinal properties, especially its antimicrobial and wound-healing effects. It is traditionally used in Malaysian folk medicine.

The brand name is Beemas, meaning “bee golden planet,” to show that the honey is a treasure. The packaging concept is that bees bring us this treasure from the flowers. The packaging features a cute bee design, and when opened, a few toy bees fly out, creating a surprise. When fully opened, the packaging looks like a blooming flower with honey in the center.

The design is attractive to children with its cute appearance. The petals of the packaging can be torn off, with flower facts on them, allowing parents and children to learn together. The toy bees that fly out can be used as bookmarks and reusable toys, with information about bees included.