Fruitever

Considering that freeze-dried products are less known by consumers, the packaging design focuses on real photos of the products. Similarly, vibrant colors are preferred in color coding to differentiate from the perception of only frozen products. The Fruitever brand name, designed with large letters and strong typography, aims to be memorable. The product’s name and key features, such as being additive-free, sugar-free, and sulfur-free, are placed immediately below the product photo on the packaging. This ensures that during the consumer’s eye-tracking process, the brand, product, and product features are sequentially and harmoniously presented.

The limited awareness of freeze-dried products, we made the real photos of the products the focal point in the packaging design. To differentiate from the perception of just frozen products, we chose vibrant colors in the color coding.