Gusto Cat Treats Packaging Design

“Spectrum Gusto Soup” is a complementary food for cats. Building on the well-established and recognized position of the Spectrum brand in the market, our packaging designs predominantly feature the brand’s main color, white. The brand logo is positioned at the top, while the sub-brand name “Gusto” is displayed prominently in a large, modern font. The cat’s expression directed towards the product aims to establish an emotional connection, conveying trust. The actual product image within the bowl highlights the natural and high-quality ingredients of the product, while color coding helps distinguish the different varieties. With bilingual texts, we aimed to create a packaging design that appeals to a wide audience, with simple yet colorful details that catch consumers’ attention on the shelf. In the design of ‘Spectrum Gusto Cat Soup,’ we used modern lines. By depicting a relaxed expression on the cat, we aimed to create an emotional connection and instill trust. The real product image highlights the natural and high-quality ingredients, while the color coding helps to distinguish the different varieties.

With “Spectrum Gusto Lick Like & Soft Rolls” we concentrated on reflecting each product’s content and characteristics. To align the”treat” theme with the packaging, we emphasized color and illustration usage.

During the design process, we carefully selected colors that match the contents of each reward treat. For instance, we used color tones associated with chicken for chicken-flavored treats and fish-compatible colors for fish-flavored ones. This approach ensured that the packaging visually represented the product’s content while providing quick and accurate information to consumers.

Additionally, we used illustrations to highlight the type of product. These illustrations not only enriched the appearance of the packaging but also clearly conveyed the product’s content, making it easy for consumers to understand which product they were purchasing. As a result, our packaging designs effectively reflect the quality and features of our products by combining aesthetic and informative elements through the use of color and illustrations.