Ottimo

When you think of summer, what flavor instantly comes to mind? For many, it’s undoubtedly ice cream! Our branding team felt the same irresistible pull towards this classic treat. But instead of merely satisfying our ice cream cravings, we decided to turn our passion into a creative project.

We wanted to go beyond just enjoying ice cream, as it isn’t what a creative agency would do; we aimed to transform the entire experience of it, as we always like to do.

We were entrusted with the ice cream projects of our partner. Our collaboration within this project began with the exciting process of naming the product, where every name we considered had to capture the essence of the indulgence it promised.

Next came the branding phase, where we worked on the brand identity that would resonate with our target audience. We wanted every element, from the logo to the brand colors, to reflect the joy and simplicity of enjoying a delicious ice cream on a hot summer day.

The final step was designing the packaging, an aspect we approached with equal enthusiasm. Our vision was to create packaging that was not only functional but also visually appealing and reflective of the unique qualities of the product. We strived for a design that was both simple and inviting, aiming to make each ice cream experience a little bit more special. Our goal was to ensure that our packaging truly represented the delightful and distinctive nature of the ice cream, making it stand out and enticing you to enjoy every scoop.