Qare

“Generations change, time moves on and the flavors get value.”

“Qare Wine” embodies this philosophy. When we began thinking about its name, we drew inspiration from its roots – the grape gardens where ancient stones stand tall. These stones, silent witnesses to history, have endured battles, wars, and disasters, standing steadfast like warriors. They symbolize the enduring values, principles, and authentic taste that Qare Wine preserves – as strong and timeless as the stones of Armenia.

Our challenge was to reflect this essence in the packaging design. To make it tell a story of history, values, and traditions – alive in today’s world yet deeply rooted in the past.