Sam’s Club – Jinhui Dried Tangerine Peel

Jinhui Dried Tangerine Peel and Probiotic Hawthorn Bar packaging is developed specifically for the Sam’s Club channel. With the brand’s growth and market changes, the upgrade of product packaging has become essential.

When designing the packaging, the team prioritizes the characteristics of C-end customers and Sam’s channel product packaging. With product sales as the goal, they construct a visual language for the entire packaging system to convey the product features and advantages. They abandon all flashy and ostentatious behaviors to address core value issues for customers and channel partners.

Through the packaging upgrade, it can quickly and effectively capture consumers’ attention and interest points in the terminal sales environment. This promotes purchasing behavior and also better differentiates the product from other similar or close products.