Auspicious Baoan|Cultural and creative design

Jude YES

CHINA · SHENZHEN · WECHAT :18825269580

鳳祥宝安-Auspicious Baoan

CN

《鳳祥宝安》主题插画灵感来源于宝安的地域特色和凤凰山、凤岩古庙、等著名景点。体现出宝安有着厚重的历史和深远的人文精神,凤凰是古代传说中的“百鸟之王”,是吉祥与和谐的象征,故选用凤凰做为本次主题创作方向。以宝安建筑装饰艺术灰塑里的双凤朝阳、双凤朝阳暗八仙里的凤凰为主轴,结合本地文化与现代建筑。利用插画的形式做画面上的串联,勾勒出属于宝安的特色,将线条、色彩、文化三大要素运用在整体视觉上。再通过产品的特色去表现,代表着人与人之间的情感交流,也代表着宝安文化和历史的情感投射

EN
“Auspicious Baoan” – The theme illustration draws inspiration from the distinctive regional features of Baoan and famous landmarks like Fenghuang Mountain and Fengyan Ancient Temple. It reflects Baoan’s rich history and profound cultural spirit. The phoenix, known as the “king of birds” in ancient legends, symbolizes auspiciousness and harmony, which is why it was chosen as the central theme for this project. The main focus of the design is on the Baoan architectural decorative art plasterwork of the twin phoenixes facing the sun, and the phoenix from the An Eight Immortals Shrine, combining local culture with modern architecture. Through the form of illustration, the design connects these elements and outlines the unique characteristics of Baoan, incorporating lines, colors, and cultural elements into the overall visual presentation. The design also reflects emotional exchanges between people, representing the emotional projection of Baoan’s culture and history through the product’s unique features.

Art Director: Jude
Designer: Jude, Tao Tao
Illustration: Yan Hong
3D Photography: Tao Tao
Year: 2019-2021
Client: Organizer of Shenzhen Baoan Cultural and
Creative Design Competition

 

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