SENSASIA SPA ESSENTIALS

THE DESIGN CHALLENGE

As the largest independent, multi award-winning spa group in the UAE prepared to go global, Sensasia approached Just design with the challenge of creating luxury packaging for their spa essentials range that brings the product’s pampering sensorial journey to life in any setting. The new packaging and products had to be fun, trendy and eye-catching to compete and standout in any online platform in the E-commerce space, whilst still fitting into the Sensasia Spa environment.

DESIGN INSPIRATION

The colour black is synonymous with the Sensasia brand and conveys the brand’s high level of premiumness. As a design team we were truly inspired by the beautiful aromas, fragrances and ingredients of each and every product.
We offset the black by introducing a modern pastel colour palette, inspired by each fragrance. This was then combined with emotive and cheeky phrases that playfully bring across the brand tone and product functionality.

DESIGN SOLUTION

The studio worked closely with owner Selena to pair colourways and evocative messaging in bold type to create a multi-dimensional product experience that resonates with luxury spa audiences. The unboxing experience becomes a delightful immersion with layers of minimalist elegance, interesting structures, quirky wordplay and an overall impression of ultimate sophistication.

THE RESULT

Sensasia’s elegantly fun spa range is now trending online ~ bringing the world the perfect collection for gifting or home spa indulgence.