Manawara Uruçu Honey

The project consists of designing and developing the packaging for Manawara Uruçu Honey, an authentic Amazonian delicacy.

Known for its rare properties and distinct flavor, this honey is harvested from native stingless bees. It stands out for its purity, low acidity, and unique sensory profile that reflects the richness of the Amazon rainforest. The challenge was to translate this product’s exclusivity and authenticity into a packaging design that combines sophistication with regional identity.

The box’s structure was designed to evoke the honey’s Amazonian origin, using simple lettering and delicate illustrations to capture the product’s lightness and authenticity. The elegant combination of black and yellow adds a refined touch, making the packaging stand out on the shelves and building a strong identity. These colors represent the duality between the honey’s density and shine, evoking both exclusivity and nature.

The packaging features a square base, ensuring practical handling, packaging, and storage while also fitting seamlessly with other products from the brand.

Every element of the design was carefully crafted to offer a sensory experience from the very first interaction, effectively communicating the intrinsic value of the honey and reinforcing the connection between the consumer and the product’s natural origin.