Marilla fish food

Marilla is a fictive aquaristic brand, specialised in feeding marine fishes. The whole visual identity is set on the shades of turquoise that are combined with other lively colours connected to the different types of species and their feeding.

Illustrations, gradients and the use of varying opacities were also crucial to convey a deep ocean feeling, but the playful organisation of the fish and plants make the visual more friendly and playful. Since the brand’s goal is to help people with the complexity of aquarium keeping, a how-to guide and a cleaning calendar were also built into the inner side of the packaging’s upper half, while the bottom half can be used as a holder for the glass bottle in the long-term. These glass bottles are refillable at the shops, while the paper packaging is glue-free, making the brand more environment-friendly.