Victoria’s Secret Angel Bags

IDP Direct

IDP Direct set out to capture the Victoria’s Secret Angel aesthetic in our concept for this year’s Limited Edition runway guest bag.

The bag’s delicate palettes, soft textures, and intricate details echo this year’s runway looks. The structural design of the triangular paper bag adds dynamic angles and forces the wings open in a dramatic fashion. The result?

Must-have Victoria’s Secret packaging of the year.

 

IDP Direct

Credits:
Creative Director: Evelio Mattos
Packaging Designer: Rania Elqadah
Packaging Engineer: Tiago Pereira