Beetlejuice Rick Owens

Beetlejuice is back, and this time, Beetlejuice packaging is everywhere. It’s not just about death—it’s about the fashion.
For those of us who’ve cherished Beetlejuice since the original hit theaters 36 years ago, this collab would be to die for.

A lot of the Beetlejuice packaging is aimed at younger audiences even though we were the ones that loved it the first time around and are excited to revisit it as adults. So, we decided to create the packaging collab we want to see, Beetlejuice x Rick Owens.

This retail packaging design program includes a rigid 2 piece box (base & lid) that also has a casket-like inner hinged door that opens to reveal the garments locked inside. The concept focuses on combining the storytelling of both brands while staying dark enough for the Rick Owens brand and injecting enough dark nostalgic touches to the packaging that today’s elder statesman Beetlejuice himself would approve.