Nama Nama Japanese Confections

Nama Nama is a brand specializing in the production of traditional Japanese sweets. In Japan, there is a deep connection between nature and cultural traditions, which is reflected in our products.

The brand design is inspired by the metaphor of the rising sun, symbolizing new beginnings and harmony. The gradients used in the design evoke the magical moments of sunrise and sunset, while the color palette changes depending on the flavor of the dessert, creating a unique visual experience for each treat. The letters “a” in the logo resemble the rising sun, further emphasizing this metaphor.

The goal was to convey the uniqueness of the product itself, its sophistication, and its lightness.