Sottos Family / Espresso Coffee

ABC Design Communication

Συνταγματάρχου Δαβάκη 15, Πεύκη 151 21, Ελλάδα, info@abcdesign.gr

Based in Germany with over fifty years of experience in the production and packaging of coffee products, Sottos Family decided to give a fresh look to its latest product line: Espresso Linea. This line is specifically designed for coffee professionals.

The logo is inspired by the refined taste and unique aroma of freshly ground coffee, coming from the bean itself, which is surrounded linearly by the top view of a warm cup.

The bold colors of the packaging, ranging from vibrant red and deep blue to bright orange, reflect the passion and dynamism of Sottos Family, giving the products a dominant presence on coffee shop shelves. With this move, Sottos Family not only strengthens its quality and aesthetic identity but also breaks the stereotype that wholesale products must remain in the shadows, opening new paths for retail coffee sales.

 

ABC Design Communication

Συνταγματάρχου Δαβάκη 15, Πεύκη 151 21, Ελλάδα, info@abcdesign.gr
Client:
Sottos Family