Jean Paul Lab Smoothies

ABC Design Communication

Συνταγματάρχου Δαβάκη 15, Πεύκη 151 21, Ελλάδα

Six wonderful velvety smoothies tastes by Jean Paul company, desired a packaging that would apply to wholesale and to Baristas.

A product that would earn its position to the coffee shop’s shelves. Its design is based on the idea of cyclists riding straight to be refreshed by the smoothies, given in a vintage, engraving style. The flavors logos stand out by the color palettes used for each flavor, while the font plays visual tricks, creating a desirable image on the bottle. The product’s placement on the bar, even if it doesn’t concern directly the consumer, it gives an aesthetically quality product.