French Boulevard – Grand Cuvee

French Boulevard «Grand Cuvee»
Ukrainian sparkling wine with French charm

Scope of work:
Redesign concept
Logo and identity elements
Label designs
Preparation for printing

The centerpiece of the updated visual identity of French Boulevard is the refined FB monogram — a symbol of elegance and sophistication that evokes the spirit of French style and exceptional quality. Seamlessly integrated into the packaging design, the monogram appears both on the neck label and the main label, acting as a key visual element and a symbol of brand recognition. The new wordmark comes in two versions — Latin and Cyrillic, allowing for flexibility across different markets while preserving a unified brand perception.

The label’s modern geometry, defined by dynamic diagonal lines, brings energy and visual distinctiveness to the packaging. A carefully curated palette of deep, complex colors distinguishes each flavor in the range, adding a sense of character and premium quality. This thoughtful design ensures the product stands out on the shelf and appeals to a discerning audience.

A subtle background pattern combined with a handwritten French Boulevard signature gives the packaging a personal and authentic feel. This artisanal touch strengthens the emotional connection with the consumer, reinforcing the idea of craftsmanship and care behind every bottle. Altogether, the updated identity elevates the brand, making it elegant, memorable, and trustworthy — creating value before the first sip is even taken.