Instant Fresh Air – Priventi

ABOUT

Priventi is a line of toilet odor eliminators under the Instant Fresh Air brand, created for consumers who expect both elegance and effectiveness—especially when discretion and portability matter. Designed for everyday luxury, Priventi transforms a functional need into a refined personal experience. The goal was to create packaging that feels like a high-end fragrance, not a utilitarian spray. In a category often dominated by bright, generic visuals, Priventi stands apart with a design that communicates sophistication, discretion, and quality at first glance.

SOLUTION

To challenge category norms, we designed a custom 2.4 oz (70 ml) oblong poly bottle with a soft-touch “rubberized” finish—giving the product a tactile elegance typically reserved for beauty or skincare packaging. The matte black trigger sprayer complements the bottle’s palette, offering a sense of balance and visual weight while reinforcing the premium identity.

Each fragrance is paired with a unique vinyl label featuring foil accents, embossing, raised spot UV, and a soft-touch liner—creating a multi-sensory experience that’s both striking and cohesive. Label color palettes were chosen to harmonize with each scent’s identity and overall design refinement.

The outer box reinforces the sense of luxury while also introducing practical and emotional cues. Its structure includes a strategically placed window that reveals the bottle inside—highlighting the design and inviting the consumer to appreciate the product’s refined aesthetics. The front panel is flanked by elliptical forms that echo the contours of the brand’s logo, seamlessly integrated into the overall architecture. The box is printed with matching gold foils that align with the fragrance palette, further elevating the product’s shelf appeal. Like the labels, the box also uses foil stamping, embossing, raised spot UV, and a soft-touch film liner for a consistent, elevated feel.

Designed to be taken anywhere, Priventi’s compact size and luxurious design make it an odor solution customers can proudly carry or display—whether at home, at work, or on the go.

RESULT

Priventi redefines what a toilet odor eliminator can look and feel like. By combining a unique bottle shape, tactile materials, refined finishes, and carefully coordinated colors, it brings cosmetic-level design thinking into the world of air care—turning a discreet product into a personal accessory.