Packaging You Shouldn’t Miss #132

Welcome to Issue #132 of Packaging of the World! This month, we’ve selected the top 10 designs that stand out for their creativity and innovation you won’t want to miss them!

These designs are making waves on social media. Follow us on Instagram, Facebook, and Pinterest to see why everyone is talking about them. From experienced designers to fresh talents, these packaging ideas are leaving a big impact.

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Mezete designed by Neha Khemka

Mezete’s new packaging design breaks away from sterile minimalism and dives headfirst into the bustling soul of downtown Amman. Inspired by the energy of a Middle Eastern souk, the design blends vivid colors, expressive Arabic calligraphy, and layered textures to tell a story of cultural authenticity. This vibrant identity system not only reflects Mezete’s roots but also scales seamlessly across product lines, offering global consumers a true taste of the region—visually and emotionally.

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Talabat designed by Daymon Design

Talabat’s private label rebrand captures the pulse of city life with a dynamic, map-inspired design system that mirrors the brand’s speed and urban presence. Using a top-down “city grid” layout, each package features bold, stretched typography, directional arrows, and vibrant photography blocks—mimicking the movement of fast delivery through a bustling metropolis. The bilingual design seamlessly integrates English and Arabic, while oversized type ensures maximum visibility for mobile-first shoppers. Each product label feels like a unique city slice, reinforcing Talabat’s bold, youthful identity and its promise to be the fastest, most energetic brand on the digital shelf.

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Cape Hauy designed by Denomination

Cape Hauy redefines whisky branding with a bold visual identity carved from Tasmania’s dramatic dolerite cliffs. Eschewing traditional Scotch tropes, the design embraces geological minimalism—featuring vertically stacked typography that echoes the island’s towering rock formations and a bespoke stopper that mimics the raw texture of stone. A smoky grey vignette on the bottle fades into golden warmth, while blind-embossed dolerite patterns add tactile depth. This is not just packaging—it’s a sculptural homage to place, purity, and the rare artistry of Tasmanian terroir, brought to life by Denomination’s fearless, site-driven concept.

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Lazy Food Pasta designed by Rosalba Porpora

Lazy Food’s packaging embraces boldness with a punchy visual identity designed for instant shelf impact. Vibrant colors, drawn from each dish’s hero ingredient, pair with oversized typography to spotlight the meal’s core flavors. Breaking from traditional plated food visuals, the design features meals served straight from the pot—reinforcing the brand’s one-pot convenience promise. This unapologetically lazy, yet health-conscious concept blends playful design with practical storytelling, creating a strong, recognizable presence that speaks to modern, time-strapped food lovers.

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Dog & Duck Whiskey designed by Demirqaya

Rahib’s design philosophy flips the script on minimalism, championing bold, expressive packaging for small brands that can’t afford to blend in. With 30 years of experience, he crafts packaging that speaks volumes on the shelf—turning limited budgets into visual statements that grab attention and tell a story. For brands without billboards or influencer backing, his work becomes the voice, the ad, and the identity—all in one unforgettable pack.

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LUMO designed by Alina

LUMO juice stands out with a design that blends vibrant realism and youthful energy. The packaging features grain-textured fruit illustrations that highlight organic freshness, paired with bold, sliced-fruit patterns that inject visual dynamism. A minimalist layout with a playful twist keeps the brand modern and shelf-ready, capturing the attention of health-conscious, younger consumers seeking authenticity with a splash of fun.

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SmartlifeCo Sustainable Oral Care Redesign by designwomb

Design Womb reimagines Smartlifeco with a bold, biodegradable packaging system that modernizes oral care through clean design and playful sustainability. The branding balances bright hues, fun typography, and clear information hierarchy to deliver shelf impact and wellness appeal. From adult flossers to kid-friendly brushes with charming character illustrations, every element is crafted for cohesion, clarity, and eco-consciousness—housed in recyclable pouches and matte-finished boxes that communicate both care and conscience.

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Samarqand Baklava Qazvin designed by Seyed Sajad Izadi

Inspired by Iranian mythology, the packaging design for Qazvin Baklava blends traditional symbolism with modern elegance. The brand draws from the archetype of a wise, generous angel—reflected in the intricate illustrations and scholarly aesthetic. Dominated by rich greens and diamond motifs, the design nods to pistachios and the pastry’s iconic shape. Traditional Iranian art meets contemporary packaging with a focus on trust, heritage, and luxury—delivering a visual experience as refined and memorable as the baklava itself.

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SQUISH designed by B&W Graphic Lab

SQUISH transforms the often-overlooked tomato stem into a bold visual identity, turning a simple botanical detail into a powerful branding element. The packaging uses clean, abstracted graphics of roots and stems to symbolize organic freshness and create a continuous narrative from harvest to table. Each product is designed to mimic a “pickable fruit,” inviting a tactile, emotional connection at shelf level. This distinctive motif becomes more than decoration—it’s a living brand symbol that embodies vitality, nature, and human warmth, redefining how condiments communicate freshness and authenticity through design.

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Norton 130 Años designed by Estudio Argo

To celebrate Bodega Norton’s 130th anniversary, the label design transforms the bottle into a visual time capsule. Using a refined engraving-style illustration, the design weaves together key milestones from the winery’s history—capturing its founding, innovation, and legacy in a mural-like composition. The detailed linework and vintage printmaking aesthetic lend a sense of heritage and craftsmanship, turning the bottle into a collectible object. It’s not just a label—it’s a tribute to legacy, precision, and the enduring character of one of Argentina’s most iconic wineries.

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