Nanaji Food Product

1. What is this product about?
The Sargam Gift Pack by Nanal Foods is a festive assortment created for celebrations, family gatherings, and gifting. It represents a blend of tradition, taste, and togetherness, offering consumers a premium food experience wrapped in cultural richness.

2. What is the concept behind the packaging design?
The concept was to create a design that radiates festivity and warmth, while maintaining a premium and export-ready appeal. The bright orange backdrop symbolizes celebration, positivity, and joy, whereas the circular festive motifs represent the idea of continuity, unity, and cultural rhythm. Together, these elements make the packaging festive yet sophisticated.

3. Solution
We designed a clean, minimal yet vibrant box that merges heritage with modern design sensibilities. The bold typography of “Sargam” ensures strong brand visibility, while the subtle tagline – “Tradition, taste & togetherness” – reinforces the brand’s emotional connect.

4. The technique used to design the packaging

• Color Psychology: A single dominant orange tone to evoke energy, festivity, and shelf impact.
• Pattern Work: Repeated lantern-like motifs for rhythm and cultural storytelling.
• Typography Balance: Serif font for the product name (premium, traditional) paired with clean supporting text for modernity.
• Brand Hierarchy: Clear placement of the Nanal logo to ensure recall.

5. What is unique about your packaging design?
The uniqueness lies in the fusion of tradition and modernity. While many festive packs are cluttered with heavy visuals, this design embraces minimalism with meaning. The simple yet festive graphic language makes it stand out, and the export-ready aesthetics ensure it appeals not just locally but also to global markets.

6. The results
The Sargam Gift Pack successfully conveys a sense of premium gifting and festive warmth, making it ideal for occasions like Diwali, weddings, and corporate gifting. Its clean yet celebratory look enhances shelf presence, boosts brand identity, and creates a memorable unboxing experience for consumers.