Amethyst Home Candles

Agency: White Studio
Photographer: Magali Polverino
Location: Turkey
Project Type: Concept
Packaging Contents: Candle
Packaging Substrate / Materials: Paper

We are White Studio Istanbul, a sister-owned creative design studio specialized in branding, packaging and graphic design.

Candles are known to bring relaxation and serenity. Today candles are portraying an array of distinct roles from traditionally used for lighting the house to its ability to create a memorable and personal environment. With endless strategic combinations of wicks, wax, containers and scents, candles have become a true expression of design and creativity. Candles are vastly used for home décor element as well, which enlighten the overall environment with a positive vibe.

We had a pleasure to cooperate with Amethyst Home.

First we made a logo. Maintaining harmony in the typography with modern and simple look, that was our mission. We created a font to reflect the brand’s personality.

Amethyst Home produces natural handmade candles manufactured of vegetable wax, which help to create an atmosphere inviting to relaxing in a fun way.

What’s Unique?
Inspired by the artists like Pablo Picasso and Henri Matisse we designed custom art lines to each of the four series, telling the story and sharing the unique memories of the emotions. Our concept was to create a candle design that used line art and paint strokes style of art. We wanted the feel of the candles to be, classy and celebrated femininity.

The founders each have such a great story, so the packaging is influenced by their personal histories. That to us was the missing part from their branding and packaging. Each candle has a unique name & story which binds itself to the series in a poetic nuance. Each carries a different song name and illustrations.